Published: Sep 30, 2025written by Viktoriya Sus, MA Philosophy
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Sus, Viktoriya. "Carl Jung’s Theory of Archetypes Explained" TheCollector.com, September 30, 2025, https://www.thecollector.com/viktoriya-sus/
Carl Jung’s theory of archetypes extensively examines the collective unconscious to investigate shared symbols and patterns that influence human behavior and experiences. According to Jung, comprehending archetypes is crucial for making sense of ourselves and our world, because they provide a framework for how we think, feel, and act.
By exploring these symbolic ideas further, we can uncover aspects of our mind that are otherwise difficult to recognize, thereby gaining access to a deeper self-understanding. But what exactly does this theory propose?
Fundamentals of Jungian Archetypes
Archetypes are a significant aspect of Carl Jung‘s psychoanalytic theory. They are original, universal models for themes that can be used to interpret things. Jung suggested that these archetypes are built-in influences on human behavior.
They appear in our myths, art, and religions—symbols that reflect fundamental human motifs where we developed ideas about experience long before our species put them into words. These archetypes originate from a “collective unconscious,” a shared structure among people comprising inherited brain patterns for thinking about certain things, along with latent (or pre-existing) memories.
For example, the archetype known as the Mother is thought to represent our culture’s core idea or idealization of nurturers and protectors so well that it transcends differences in individual experience.

Contrary to the personal unconscious, which stores an individual’s experiences, archetypes exist in collective form and do not belong to one person. While the personal unconscious encompasses things temporarily forgotten or aspects that have been suppressed—which differ for each individual—archetypes aren’t developed by individuals but are inherited patterns.
For example, the archetype of the Hero can be found in myths throughout the world. It doesn’t arise from someone’s life experience, but rather from our collective inheritance: we all know what it means to be brave or to sacrifice for the greater good. In this way, archetypes are universal rather than personal structures.
The Major Archetypes According to Jung

In Jungian psychology, major archetypes are the building blocks of the psyche, influencing our thoughts and behaviors.
The Persona is a mask: It’s how we present ourselves to the world and play a role in society. Think of it as a social interface that helps us navigate everyday life by adapting externally to what others expect from us. For instance, someone who works with young children might have (and show) more patience and authority in class than they do when spending time with friends or family.
The Shadow covers things we don’t (or won’t) admit to thinking about or wanting, parts of our character that we keep hidden. It can also be seen as our darker side, which we often project onto others. In literature, for example, Dr. Jekyll’s evil alter ego, Mr Hyde, represents his Shadow because once he transforms into Hyde, there’s no telling what he might do next.
In Jungian psychology, there are also archetypes called the Anima and Animus. The Anima represents the feminine within the masculine and connects us to our unconscious feminine side. It influences how society views women and helps male individuals understand their femininity. For example, a man’s Anima affects how he relates to women emotionally—whether he is sensitive or not.
The Self archetype symbolizes the unity between our conscious and unconscious selves. We strive towards it our whole lives as we grow and develop. In stories, a quest such as finding the Holy Grail can be an allegory for finding one’s Self – becoming whole and realizing who you truly are.
Jungian Archetypes: Quick Reference
Archetype | Core Idea | Typical Symbols |
Persona | The social mask or role we present to others | Masks, uniforms, mirrors |
Shadow | Repressed traits and drives | Darkness, doubles, monsters |
Anima (in men) | Inner feminine principle of relatedness and feeling | Water, moon, guide-woman |
Animus (in women) | Inner masculine principle of logos and agency | Sun, swords, guide-man |
Self | Wholeness and the organizing center of the psyche | Mandala, circle, jewel |
Hero | Courage, struggle, transformation | Sword, journey, dragon |
Wise Old Man | Guidance, insight, meaning | Staff, book, lamp |
Mother | Nurture and protection or engulfment | Earth, cave, breast |
Trickster | Disruption, play, creative chaos | Fox, coyote, joker |
Caregiver | Service, compassion, protective support | Hearth, blanket, hands, cradle |
Creator | Imagination, innovation, bringing ideas to form | Quill, loom, tools, blueprint, workshop |
Ruler | Order, leadership, control/responsibility | Crown, scepter, throne |
Archetypes and Their Manifestations in Myths and Dreams

Jung’s archetypes are present in myths and dreams across cultures and continents. Myths contain characters and stories that are archetypal in nature. For example, the Great Mother appears as Gaia in Greek myths and Isis in Egyptian ones: wherever life is fertile and protective, she is.
In heroes’ stories everywhere, our heroes undertake difficult journeys that change them. Think of Hercules laboring for 12 impossible nights and days. The same kinds of symbols—and patterns or themes—appear in dreams. They reflect our deepest instincts and the thoughts that have been on our minds lately.
If a wise old man (or an image of one) pops up in your dream, it might be related to the Wise Old Man archetype—it could mean that somewhere inside yourself, you know what to do next (even if you don’t feel like that when awake!).
Similarly, snakes often symbolize either wisdom hidden away, not fear itself, or fears we haven’t faced yet—or even big changes on the horizon.
Common archetypal symbols in dreams include water, representing the unconscious mind, and circles or mandalas, which symbolize the Self striving for wholeness. Themes of death and rebirth are also common. For example, the “Phoenix” motif encompasses the cycle of destruction and renewal—just as individuals may require change or growth.
These patterns and symbols are part of the collective unconscious, which reveals aspects of our shared heritage and how the human mind is organized. They offer a rich framework for understanding both the timeless stories we tell ourselves and others—and the enigmatic narratives our dreams construct.
Archetypes in Modern Psychology and Therapy

The impact of archetypes on modern psychology is evident in our understanding of the psyche’s structure and the universal patterns of behavior characteristic of human beings. In therapy, archetypes can be useful for clients as they attempt to understand their identity and the motivations behind their actions.
Therapists may encourage individuals to examine their archetypal patterns to determine if any resonate with them. This could provide insight into their lives. For example, someone who realizes that the “Caregiver” archetype applies to them might understand why they often try to look after other people—even when it’s not good for themselves.
Similarly, confronting an archetype like the “Shadow” could help someone recognize parts of themselves they’ve pushed away and become more whole (with a stronger sense of self) by accepting those things.
As a career counselor, you can utilize archetypes such as the “Creator” or the “Ruler” to help individuals recognize what drives them at work and what they aspire to achieve, enabling them to find jobs that align with their natural inclinations.
Self-help trends also borrow from archetypes. They propose that we can build narratives for ourselves that empower us by using these age-old patterns as tools.
Archetypes in Literature and Culture

Narrators use aspects present in culture and literature throughout history. Archetypal themes and characters from myths embody shared human experiences. Mythological stories are rich in examples, including heroes, tricksters, great floods, and journeys to the underworld.
In literature, characters like Odysseus can be considered archetypal Heroes, while Shakespeare’s Puck embodies the Trickster because they reflect universal patterns of human behavior and storytelling. These classic examples continue to influence modern forms of storytelling in contemporary pop culture.
For example, the hero’s journey is a common storyline that involves leaving one’s regular life behind for something new (the call to adventure), only to return home changed. This idea has been used so frequently that it has become its own cliché—a term referring to an overused expression. Some examples of a classic hero’s journey include The Lord of the Rings and Star Wars.
Modern movies and TV shows frequently utilize archetypes to craft engaging stories and characters that resonate with audiences. For instance, wise mentors—such as Dumbledore or Gandalf—who furnish magical abilities as well as guidance are ubiquitous in films. The idea of having someone older and wiser to show you the ropes and teach you valuable lessons is an archetype that still appeals to us today.
The theory of archetypes also helps explain why certain themes seem to resonate with audiences in their favorite films or shows: What is it about these ideas that grips us all so tightly?
Superhero stories are a prime example. It’s not just that they feature good guys taking on bad guys (though this happens, too). They also explore how we might change ourselves—for better or worse—which most people want to do!
Criticism and Contemporary Views on Jung’s Archetypes

Jung’s theory of archetypes has been widely criticized. Critics argue that there is insufficient scientific evidence to support the existence of the collective unconscious, which is said to contain archetypes.
They also point out that Jung based his ideas on old stories and pictures rather than on proper evidence. Archetypes can be hard to pin down: They are so broad—and sometimes fuzzy—that it is tricky to test them scientifically or measure them mathematically.
Despite these criticisms, versions of Jung’s archetypes persist in modern thought and are applied in innovative ways across various fields today. For example, study films or books at university-level literary criticism or film studies courses. You might find tutors or lecturers (or fellow students) discussing archetypal patterns within a narrative structure or character types.
When it comes to marketing, using archetypes is a common strategy for brands as they create identities people can relate to on an unconscious level. Even in psychology—though this isn’t as widely done these days—some therapists draw on archetypal themes in Jungian analysis, allowing patients to explore aspects of their psyche and personal storylines more deeply.
It’s hard to overstate the influence Jung’s archetypes have had in both pop culture and psychology. They’re still regularly used today because they help create characters and narratives that feel ageless and global.
That’s why you often see examples of ancient mythological roles reflected in the characters who appear in modern media. This suggests that these templates still speak powerfully to humans.
So, What Is Carl Jung’s Theory of Archetypes?

According to Carl Jung’s theory of archetypes, we inherit symbols and patterns that shape our thoughts and actions. These can be observed in our dreams and in cultures worldwide. Some examples include the caring Mother, the brave Hero, and the unknown side of ourselves called the Shadow.
Writers from ancient times onwards have used these archetypes when creating stories. For people who study psychology focusing on Jungian ideas, thinking about which archetype might be behind a behavior or appearance can sometimes help them learn and change more profoundly (deeply).
However, some scientists say this theory is too vague (abstract) to prove right or wrong by testing it. Others might not even call it scientific.
Even though we cannot measure them directly, Jung’s archetypes continue to influence fields like psychology, marketing, and art storytelling. They play a crucial role in interpreting both cultural phenomena and personal experiences.