Who's in the Video
Dr. Hart is an Associate Professor of Psychology in both the Departments of Psychiatry and Psychology at Columbia University, and Director of the Residential Studies and Methamphetamine Research Laboratories at[…]
Charles Duhigg is a Pulitzer Prize-winning journalist and the author of The Power of Habit, which spent over three years on bestseller lists and has been translated into 40 languages,[…]
Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department. Adam is the author[…]
Daily habits can help you thrive or quietly turn into addictions. The difference is how your brain handles cues, routines, and rewards. Three experts explain how to work with your wiring instead of against it.
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Why are bad habits so hard to break?
Neuroscientist Carl Hart, PhD, journalist Charles Duhigg, and psychologist Adam Alter, PhD explain how your brain wires habits as cue-routine-reward loops that control nearly half of your daily life. They show why willpower alone rarely works, why technology fuels new forms of addiction, and why habits can only be replaced, not erased.
We created this video for Brain Briefs, a Big Think interview series created in partnership with Unlikely Collaborators. As a creative non-profit organization, they’re on a mission to help people challenge their perceptions and expand their thinking. Often, that growth can start with just a single unlikely question that makes you rethink your convictions and adjust your vantage point. Visit Perception Box to see more in this series.