The 1970s created some iconic media, but it also produced ads that highlight how much our societal values have shifted. While completely normal then, many campaigns from that era appear odd or inappropriate to modern eyes.
Here are the forgotten ’70s advertisements that, for various reasons, absolutely wouldn’t fly today.
Image Credit: Wikimedia Commons
Magazine advertisement for Virginia Slims cigarette, 1970.
Image Credit: Wikimedia Commons
A dishwashing liquid poster showing a woman dipping her fingers in the liquid, 1970.
Image Credit: Wikimedia Commons
1972 advertisement from Cash Box by Sega for their electro-mechanical games Killer Shark and Invaders.
Image Credit: Wikimedia Commons
An advertising of Jim Beam with this text on the poster “Two one-of-a-kind originals: Bette Davis, one of Hollywood’s most revered stars. Jim Beam, the world’s finest Bourbon”. 1973.
Image Credit: Wikimedia Commons
A 1975 Christmas-themed advertisement from Byte magazine for the MITS Altair 8800 microcomputer.
Image Credit: Wikimedia Commons
“Take This Ad To Your Doctor”, a 1975 Mazola corn oil ad with a medical note showing the health benefits of this oil.
Image Credit: Wikimedia Commons
1976 advertisement from Play Meter for Sega’s electro-mechanical game Plinker’s Canyon.
Image Credit: Wikimedia Commons
An Apple II advertisement from the December 1977 issue of Byte magazine.
A recruiting advertisement for Troop E, 303rd Cavalry, Washington Army National Guard in the local Centralia Daily Chronicle newspaper, 1977.
Image Credit: Library of Congress
Poster advertising Social Security programs, 1974.
Image Credit: Ford
Ford advertising with the text “Don’t let a woman drive it” as some kind of humor.
Image Credit: Wikimedia Commons
An Ad for Tipalet cigarettes from the 70’s.
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